SI: The Rebranding

cyptomcat

cyptomcat

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https://amp.si.com/college-football/2019/02/04/geoff-collins-georgia-tech-recruiting-signing-day

That doesn’t sound like something a football coach would say, unless that football coach is Geoff Collins. Though he spends most of his day discussing under fronts and pattern-match coverages, he’s also quite comfortable talking about flooding the digital space or the stickiness of a particular slogan. “If he wasn’t a coach,” Santino Stancato says, “he’d run a multimedia company.”
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Why focus so much on brand? Simple, Collins says. “In the NFL, players choose based on contract length and dollar amounts,” he says. “But when high school players choose a school, they’re choosing based on brand. So you create the strongest brand and strongest culture you can.”
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That was an excellent article... I'm glad they understand the importance of this also, speaking of all the hype they're creating:

“A lot of places will fear negative feedback that can come from those things if you don’t win,” Stancato says. “But the way that we embrace that stuff as a program—in-season and out-of-season—is what truly makes it special.”
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and this:

Of course, Collins knows branding doesn’t win games. His teams will have to play the kind of defense they played when he was a coordinator at Mississippi State and Florida if he hopes to have early success as the offense adjusts to an entirely new scheme.
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He realized quickly how smart the players are at the university U.S. News and World Report ranks as the nation’s No. 8 public school. Even though Johnson’s teams didn’t use tight ends or slot receivers, Collins says four players told him at the first team meeting that they played tight end. Even more said they played slot receiver, he says. The players already on the roster know they need to be flexible if they want to play in the new scheme, and they’re willing to do (or say) anything to get on the field.
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This is why I am confident we will go bowling this year.
 
erikill said:
a friend just sent me the article - this is what we need, now to convince the student body to actually goto games and care
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Not just students. Also alumni that live within an easy drive and have the financial means, but don’t buy tickets.
 
684Bee said:
Not just students. Also alumni that live within an easy drive and have the financial means, but don’t buy tickets.
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I actually convinced 1 more alumni to join my block, up to 4 now. We just need to win and I think it should start to encourage.
 
EffinDane said:
This makes me so happy I want to cry
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iu
 
I've never seen a coach work so hard to promote a program. God bless coach Collins.
 
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