Clemson was done with Russell in '14
Wow, that Nike jersey looks so much better than the Russell. /sarcasm
The problem with Russell's uniforms is probably contributed to both Russell and Tech. Russell's new concept designs have for the most part been pretty awful, just like the other bigger name brands out there. It's hard to create a new look everyone falls in love with. But once you find the right concept, you roll that out, not all of the concepts every other game. Tech has a real problem with quality control as far as our visual marketing. The exception being the interlocking GT. Buzz is fine, but should probably marketed towards children exclusively. It's a child's cartoon. The Ramblin' Wreck really needs to be embraced more. It evokes class.
I understand name brands and how that effects simple minded, impressionable teenagers, so I'd probably drop Russell. I mean Wal-Mart is their biggest distributor, that's pretty much loser gear to a teenager. Someone mentioned 361 degrees, they're obviously trying for a big marketing push. We should look at companies like this, dictate what we want our look to be, put their logo on it, and then work with them on new concept ideas. If they're a real apparel, gear, etc. company looking to make name for themselves, we could get a competitive agreement from someone like that.
I'm not sure who has the final say in what we accept as uniforms and/or fan apparel, but whoever it is needs different responsibilities. I could do this part time, and we would easily have the best looking color combo, uniforms, and fan apparel in the South.
It's not rocket science, but your appearance can really change people's perception. Although, this probably doesn't mean much to the cargo shorts crowd.
