You are right, it may not make us one win better as a football team, but it does matter. It matters whenever you are trying to build a quality organization. And Collins isn't trying to convince you of anything. He and the staff are trying to convince a group of young men that their efforts are important. That striving for success, whether on the football field, or in corporate America, or in their relationships with the loved ones or teammates around them is valuable and produces personal rewards. Ever since the "We are Family" Pittsburgh Pirates, coaches and leaders of teams have sought to successfully mold the parts and pieces of their organizations into a loving family relationship.
