This is disappointing. We are a free market society theoretically, but the NCAA is a private club that's being interfered with.
I get the whole let's get these kids rich for their efforts, but I also believe that it will kill college football. The rich just get richer and richer. We are headed to a 30 team professional league now. Every kid will have a marketing department and worry about the size of the market, the fan base, etc instead of enjoying the end of their youth and getting an education.
"On the ACCN, see John Doe choose his college....sponsored by Addidas." Gosh the whole basketball thing is really going to get ugly. "#2 recruit Jason Doe just shocked the world by not signing with Duke. His decision was craftfully determined. He can make 1.3x the marketing dollars playing for St. Johns and he's following the money!" "#3 recruit Ned Moe Money is signing with UCLA. He's already signed up for a 8 commercial deal with The Bruins Company".