This is my pet peeve subject!!!!!!!
We need to fix our currently ungodly ugly stadium. Want more butts in seats? Create more sideline seats -- not craptastic nosebleed endzone seats.
Given that GT architects built most of the downtown Atlanta skyline, it's embarrising how ugly BDS is.
Current configuration:
My proposal is a return to the horseshoe, only done properly. The Edge Center and Wardlaw Building would be torn down and replaced by a new larger endzone building that also serves to close the open end of the horseshoe and keep the noise up. The stadium isn't just "bare metal" on the outside. It's built up with a brick exterior, and the inner space is put to use for not just concessions, but weight rooms, etc. Think how Doak Campbell looks from the outside. I'd estimate capacity of this reconfiguration to be 60,000. I believe there's sufficient space behind the current west sideline to add a third sideline only teir if necessary.