Doug Iverster is a great guy and had made some things work for the Coca Cola Co and then he was put in charge. Well he made some mistakes. One of which was to diminish the work a Mr. Ware who happens to be an afro american. Well lo an behold Coke at this same time was right in the middle of a discrimination suit by the same people of his race. This was a huge example of a leader not understanding what is going around him. To make a long story short: not just because of this one decision, but during Doug's tenure and before the markets had soured Coke went from $88 down to around $40 per share. Coke cut it's losses with Doug, but it was too late. Coke is still down dispite it,s defensive nature. If a big corp. like coke; after a short period of time can see the need for a change albeit too late, a college can take the same drastic measures.
Iverster[sp] and coke
- Thread starter techrod
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