This a thousand times over. It takes a massive amount of insecurity to get embarrassed by some nerdy kid giving an over-the-top speech.
I was a business major at Tech. Own a small commercial construction company now. You seriously just don't get it.
I have to believe this type of thinking comes from an engineering grad with no concept for marketing and sales but a background in being a desk jockey drawing pretty lines on paper.
You have a 30 second clip during a football game to sell your school to a National audience. More importantly, these ads are used to market to potential student athletes. So you do that by showing tricycle racing or your typical Tech nerd giving speeches about Iron Man suits?
Understand something please, It has nothing to with an insecurity or feeling embarrassed. When that video went viral, it was cool for a few days. As Techies, we can all appreciate the Iron Man Suit speech. When you use it to market your school to outsiders on national tv you are driving a wedge between you and your audience. That guy appeals to less than 5% of your öööö audience! It's ööööing stupid to use that as a marketing tool.
What would be better? How about a commercial utilizing Calvin Johnson's science project of building a waste water system for third world countries and capitalizing on his high powered image? You bring athletics and academics together and you are utilizing a guy who has become a household name and is possibly the most visible athlete next to Lebron James? You think that sells to the entire audience?
How about a commercial showing Bey Bey, Derrick Morgan, Calvin, Wheeler, etc etc highlighting their college careers mixed in with some accomplished students like the Iron Man suit guy and then panning to a shot of them sitting in a classroom with other students with the narrator saying "Greatness starts in the classroom"? That appeals to the entire audience and it sure as öööö looks great to potential recruits!
We have more big name stars in pro sports right now than ever before and were rolling out videos during sporting events that show a bunch of kids on tricycles and a dude giving an Iron Man speech that appeal to less than 5% of America!
Know your öööö audience! Some of you need a freaking clue! This is exactly the same mentality of the poor leadership we have that is wasting an opportunity.