All of the guys who do all of those things are paid, and paid market value.
AAFL doesn't play yet.
Give me a list of players who've gone straight from high school to the other 2.
Oh wait, I found the list:
Right, and market value for a college football players is a scholarship and all the perks that come with being a football player.
By the way, here's a WSJ article that says that Ohio State spends $110,000 per year on each and every athlete in their programs. I'm quite sure that the average is higher for the football team.
There is no market, that is not market value it is defined value by the monopsony manager.
This is a nonsense figure derived by taking the total athletic budget and dividing by the number of athletes. Paying the coach $2M per year is "spending money on the athlete" in this nonsense calculation.