This may be disadvantageous to them competitively in some ways, but it strikes at the heart of a perceived problem in college football that has reared its ugly head further in the expansion era: teams are playing too many games that the fans and players don't care about at all, at the same time as many of them are dropping historical rivalries and traditions. It's a small step for the B1G towards building a more exciting brand capable of competing with the SEC, which trumpets its tough scheduling and fan interest in recruiting battles and TV deals.
Of course, what remains to be seen is which teams actually fill in for those FCS games. Bowling Green probably isn't going to draw much more fan excitement than Texas St, but there are a lot of opportunities to schedule teams like So Miss and ECU which even if they aren't marquee matchups bring a lot more to the table than the 450th school to use the 'bulldawgs' as a mascott. I don't know if there's enough scheduling room at the bottom of the FBS for all fourtwelven teams in the B1G to grab a crappy matchup every year. We'll see though.