So once we're good we can change the brand to being consistent? That will be another brand change. It's hard to establish a brand when it changes each week (except for Oregon, they're brand is never wearing the same thing twice). I do think we need to focus more on playing better than how we look. Recruits will see that more than the uniform. Heck, Bama recruits don't give a flip about uniforms. I personally do not want Tech to become Oregon.
You say Tech doesn't have a brand but Tech does, or did at least. Tech is one of the only teams to wear white at home. LSU wears white because of Tech. During the Dodd years Tech wore white for home and away. LSU didn't want Tech to wear white when they played them in Baton Rouge so they started wearing white and it stuck. In the early 80s the NCAA made it a rule that home teams had to wear a color jersey for home games. Hence the black and navy uniforms of the the 80s and early 90s. Thanks to a petition from LSU, the NCAA dropped the color rule in 1994; the year Tech went back to wearing white at home. Tech has always had a pretty consistent uniform design when it comes to colors and stripes, with some exceptions. That all ended when Johnson came and Russell decided to get cute.