All sports leagues have seen their values inflate dramatically.
Yet you don't see NFL teams building ridiculous structures to coddle their players.
A more honest system would recognize the ridiculousness of valuing a group of players whose decisions can make hundreds of millions of dollars of difference, at a scholarship for an education they will never use. The current dishonest system instead leads to spending a lot more than you would have if you simply paid players, without ever actually benefiting them.
Only people benefiting are the middle men, and the people who greased your palms to be picked to construct these monstrosities. Oh, and the coaches (who are being paid more than their NFL counterparts).