Which part? I think the mission and focus of Tech has changed, driven by a changing world (plenty of Clemsons and Auburns and Southern Polys to turn out “blue collar” engineers and techs) and changing definitions for what an elite research university is. (And that’s fair - the mission of the school comes first, rather than having the tail (athletics) wagging the dog.)
The side effect is that we have a lot of super nerds (many from other parts of the country) and foreign students that are ignorant if not hostile to sports and football culture. They never engage as a student (despite occasional attempts at outreach from GTAA), they graduate and move to another state or country for their job, and they never give football another thought. The fact that we have, with rare exception, been a slightly above average team for most of the last 30 years means that we really don’t demand their attention. If they know anything about football, it’s the unavoidable SEC stuff.
(Side anecdote - I work with a young guy at Tech who went to an academic school in California that didn’t have a football team. He says that out there, Tech is only known for academics and he didn’t even know we had a football team, despite knowing who Megatron is from the NFL.)
JRjr