sec commish might want them to drive up revenue, but interesting perspective is why would bama and ugag want all of these OU and texas teams in and make their path to the top even harder. i guess a rising tide lifts all boats, so sec as a whole benefits, but maybe at expense of some individual teams. think of the lower tier Arkansas and mizzou's of the league. their 25% odds of making a conference title is quickly shrinking. but if it helps pad the pockets of their pres and ADs, who cares if they win i guess?
I think it's because you can only play so many teams in a given year and as long as they are swapping between LSU, UTA, TAMU, and OU then what does it matter? Now when it comes to playing MSU, Ark, Vandy, or OU that is going to increase your SOS considerably. I can see them going to a 4-pod system, ideally with 20 teams, 5 per pod. You play your own pod top to bottom and then alternate through the rest home-home. You play all 20 teams, home-home, in a 6-year timeframe with 9 conference games/year (4 + 5 = 9 conference games).
So, if this is their thinking (and it almost has to be in some fashion), it helps GA Tech in a couple of ways. First, there aren't 4 more good southeastern schools left to invite unless you raid the ACC. Second, if they are going to 9 conference games, then it helps tremendously if the Tech-UGAg game is a conference game. The same is true for USCe/Clem and UF/FSU. The fly in the ointment is Kentucky - would they add Louisville? WVA? Or, just forget it and add Oklahoma State?