We don't have any media rights at the school level (having granted them to the ACC from now till the sun engulfs the earth) so this would seem to be more of an NIL CFO kind of thing where his responsibilities might include raising NIL cash and acting as a proxy agent of the athletes to help them negotiate lucrative NIL endorsements perhaps for a percentage. I'm leaning on the "for a percentage" because I don't see how we can justify the compensation it would take to pull a guy out of an NFL front office otherwise.
