I can't get into the Annual Report. I thought someone posted that we lost $6M last year of which $4M was depreciation. So cash loss was $2M. Now over time, there is no doubt that depreciation is a very real expense. For every $4M not reinvested/expensed annually into the stadiums, for example, there will come a day that they will have to be upgraded and then it's a hefty fee again. But in the short term, it will not bankrupt our type of program (the future wealth, potential energy really, comes in the form of our donors and not a normal business plan).
$2M annual cash deficit will however kill us very quickly.
In trying to find answers, I don't understand why the AA would destroy the recent momentum generated by the program. We are still not at a strong enough point in the supply/demand curve. IMO, we have a chance to continue with solid slow growth that may put us so much stronger in just five or so more years (if we added another 5,000 season ticket holders, we'd be golden).
If we need $2M today, then raise it. I agree with the three forms of the plan: students being charged the going rate (particularly since it's fairly reasonable), the state helping more (particularly since other states' do it), and the alumni/ticket holders bearing more weight.
When Rad asked us to give more, I looked at things and realized that we could give some more. And I did. I also think things like the UGA ticket should be $100 minimum, $200 for good seats. Let the Dawgs pay for their seats as much as we do.
Effectively we'd raise our season tickets cost, say $100, or a reasonalbe 15% or so, which would raise about $3,000,000.00 (30,000 x $100) extra. Additionally, the UGA tickets for single games would add another $500,000 ($50 extra x 10,000). When I compare the excitement and demand for this game versus say the NFL, I think the two compare closely or in fact the UGA game is bigger. So price them aggressively.
Add in the extra $1.2M from the students and we'd be well on our way in the short term to take care of things. But we wouldn't destroy the momentum we've earned.
I believe the current plan as heard is going to destroy momentum AGAIN! When are we going to learn?
Having said that, we should realize that this type of thing is coming and in another ten years, so will another creative plan. We should appreciate that the donation thing has nice advantages for all of us. On average, I'd think we'd save 15% to 20% of the donation, so that helps.
I know it's coming regardless, I just am struggling with the numbers that I'm hearing. I suspect that the fan that has seats between the 20's in the Lower West, is already giving $500 a year or whatever annually. I suspect that the real net effect has been looked at and it won't move that many people, but Rad will get his numbers out of it.