Make no mistake about it, folks.
This is a ploy. UGA wants to be able to announce UVA's defeat (if it happens) to VT while the 4th qtr is still going on in our game.
Pussies.
Why couldn't they do it at the half?
They know the fans will take their bathroom break and be out of their seats during halftime. After the first quarter they will have a captive audience and it will appear that the fans really care. Expect the cameras to seek out some tearful UGA fans to add to the drama. They'll probably have some commercial sponsor, like the "Munson Retirement Address brought to you by Goody's".
That would be the biggest excuse I would have ever heard. My guess as to the reason they are doing it is the guy retired and they wanted to do it during a time when the crowd was in the stands because he's never been on the field like that before. It will still be disgusting, but it's not some ploy to allow St. Richt to outcoach Paul Johnson.