You do have to perform the "work", but the "work" is nearly impossible to judge making it a completely pointless portion to the rule.
In such an example, Beestorm could pay $Texas in order for players to post on StingTalk, hold a AMA, or simply use their NIL along the top banner. For the latter, he'd be able to just fork out whatever he wanted for them to hold a "photoshoot" for the pics he'd want to use.
In any of those other two examples, who's going to hold anyone accountable, if Beestorm doesn't care and all he wanted was to buy their recruitment in the first place anyway?
Tech is going to smashed in this world. Absolutely smashed.