gtrower
Dodd-Like
- Joined
- Aug 22, 2010
- Messages
- 10,126
https://www.cbssports.com/college-f...al-with-ucla-over-lack-of-marketing-benefits/
Under Armour has terminated its record $280 million partnership with UCLA, the company announced on Saturday. The Bruins signed the deal with Under Armour in 2016, and it was the biggest apparel deal in college athletics at the time of it was signed.
"We have been paying for marketing benefits that we have not received for an extended time period," the company said in a statement. "The agreement allows us to terminate in such an event and we are exercising that right."
———————————————————-
Hadn’t even thought about this angle of the pandemic. Wonder if that’s the first of several dominos to fall. Can’t even begin to imagine how much of a cluster that would be. I imagine UCLA is one of their flagship schools too with how competitive UCLA is over a number of sports. Off the cuff it seems odd that they would be the first to get dropped. Maybe because football isn’t their strength right now and UA is prioritizing football as more likely to get played (and sooner)?
Under Armour has terminated its record $280 million partnership with UCLA, the company announced on Saturday. The Bruins signed the deal with Under Armour in 2016, and it was the biggest apparel deal in college athletics at the time of it was signed.
"We have been paying for marketing benefits that we have not received for an extended time period," the company said in a statement. "The agreement allows us to terminate in such an event and we are exercising that right."
———————————————————-
Hadn’t even thought about this angle of the pandemic. Wonder if that’s the first of several dominos to fall. Can’t even begin to imagine how much of a cluster that would be. I imagine UCLA is one of their flagship schools too with how competitive UCLA is over a number of sports. Off the cuff it seems odd that they would be the first to get dropped. Maybe because football isn’t their strength right now and UA is prioritizing football as more likely to get played (and sooner)?
