I still don't really understand why people think colleges are getting rich off of college athletics.
At the lower end, colleges with struggling programs subsidize their athletics departments through direct cash subsidies and student fees. At the upper end of the range, athletics departments might subsidize the colleges to the tune of a few million dollars per year (in the context of institutions with billion dollar budgets). The transfers are a drop in the bucket.
The people who "profit" from the TV contracts, licensing deals, ticket sales, etc. that great players and great coaches generate are... (a) the players themselves, who get beaucoup free stuff that players in lesser divisions don't get, (b) the coaches, who get much nicer paychecks than coaches in lesser divisions get, (c) non-revenue coaches and athletes (including every single female collegiate athlete or coach in America), who get salaries, scholarships and support that non-revenue teams in lesser divisions don't get, and (d) administrators, who again have better offices and salaries and so forth than lower-tier administrators.
The people who "profit" from college football are the participants, plus women athletes and coaches, and some non-revenue teams. Revenue generated above the cost to generate it, is distributed to the worthy poor (ie. female athletes and coaches). Sounds pretty charitable to me.