At the other end of NIL, my baseball loving eight year old grandson who lives in Greenville, NC enjoyed what he called “the greatest party ever” as his buddy’s family paid three of the best East Carolina baseball players to be there and hang out with the kids. They entered into the fun, had a little bit of a clinic, then enjoyed a whiffle ball game. Each player got $200 for a two hour party.
This is how NIL should work. Athletes can reap the benefit that accrues from their name, image and likeness. The athletes should get a small but fair royalty when their name and image are part of a video game or their jersey is sold. They should be able to be hired for their advertising value. The schools should not get involved with this in any way - keep it between the player and company or individuals willing to pay them.
The NCAA has pouted because athletes are getting paid. They should clamp down on the collectives. They should punish schools who recruit high school athletes or transfers with income promises; the schools should stay out of this. Athletes marketing themselves is not going to hurt sports. But, schools commandeering the payola and recruiting based on pay promises is destructive to sports.
Some idiot paying Drake Maye $5mil will not ruin sports. In fact, it makes an upset win over UNCheat all the sweeter to know some fool invested so much in a college QB.