GT #1 in the Nation yoy Social Media Growth

[PointAfterTouchdown]

Awesome metric. However, how do those interactions change business decisions that drive engagement to incremental revenue which in turn, translates to more wins on the field?

Its obvious “Coach Waffle House ≠ Wins” point. But GT is the fastest growing athletic department for social interaction (not just football). It’s a very positive percentage increase.

 

[andrew]

It's certainly a good thing. But it will only matter if we start winning.

 

[ThisIsAtlanta]

Does it distinguish between hate tweets and other forms of interaction?

 

[Chattanooga Jacket]

Does it distinguish between hate tweets and other forms of interaction?

So true. There’s a big difference between positive and negative interaction.

 

[GTsapper]

Does this mean we can line up our social media director at right tackle?

 

[ThomsonJacket]

Elite effort based social media-ing

 

[gtm1ke]

Good, we won at twitter. This is why I'm at peace with my eventual death.

 

[JoeCakeEater]

This is a big positive, as social media is very much integrated into young people's lives. Have to remain active to remain relevant to recruits, young fans, etc.

 

[JJacket]

In a related note, UGA leads in STD's

 

[rain]

Does this mean we can line up our social media director at right tackle?

Yes that would be good

 

[GTWannaBee]

No such thing as bad publicity.

 

[JJacket]

No such thing as bad publicity. - Ted Bundy

Please reference your material when quoting

 

[Chattanooga Jacket]

This is a big positive, as social media is very much integrated into young people's lives. Have to remain active to remain relevant to recruits, young fans, etc.

So how does this equate to winning football?

 

[RamblinWreck92]

More proof that social media is useless and stupid.

 

[JoeCakeEater]

So how does this equate to winning football?

Ryan's world kid makes $30M per year posting videos on Youtube. I don't know.

 

[stech81]

As an old man that doesn't do twitter or facebook how does this help?

 

[gambler]

As an old man that doesn't do twitter or facebook how does this help?

It does until it doesn't at which point all the kids have become old men like us and there is a new flavor of the month.

 

[andrew]

As an old man that doesn't do twitter or facebook how does this help?

Most younger generations use social media -- it's a huge part of life for them. Showing big improvements in online engagements means that our brand is not only getting in front of more people but also eliciting responses from them, which is good both for generating fan interest and for recruiting. Both of those things are obviously good for football programs.

Is it going to directly translate to winning on the field next season? No. Is it the primary job of a football coach, or a reason to keep a failing football coach? No.

But it is still an objectively good thing, and anyone dismissing it outright is either not being reasonable or essentially saying, "I don't care about this good thing because other stuff that matters more is bad."

 

[clapper]

How much of this % 'improvement' is driven by the fact that we now have to access the main account for all of our ticket downloads and transactions?

 

[cincytechie]

Or, plenty of us are disillusioned with the used car salesman and his years of false hype and social media nonsense. Social media growth is a useless metric when you are a consistently terrible football team. If you think this is an actual positive for GT football, you are still drinking his Kool-Aid.