Leaving the SEC was one factor that tipped Atlanta fandom and Georgia recruiting to Dooley and UGA. Dooley’s relative youth, energy and staff was a factor. AD Joel Eaves brought several Auburn coaches to UGA. He had been my Dad’s basketball coach at Auburn. Dooley and Russell were Auburn men. Russell had been a long time Coach in Atlanta. Eaves himself had coached in the Atlanta system and was instrumental in getting at least two dozen Auburn grads coaching in the Atlanta system , including my Dad.
Anyway, a lot of these coaches new Vince and Erk well. My Dad even played basketball with Vince, a two sport athlete. They networked great and Erk was a huge reason for the recruiting shift. Add the difficulty of building interest as a Southern independent, increasing academic rigor required of engineers, increased TV exposure of college football, and the affect integration would have on Southern football, and it was a variety of factors.