andrew
Bobby Bonilla's Financial Planner
- Joined
- Jun 5, 2010
- Messages
- 27,854
I stand corrected on that. I was wrong; you're right. They have a garbage TV deal now with NBC. Seems to me they should have been able to get a lot more. Especially with NBC moving games behind their Peacock Network paywall. I gotta imagine that will get fixed when they renegotiate in a couple of years.
I still say NO WAY they are joining the Big 14 anytime soon.
I believe the issue is, unintuitively, that ND is only selling big matchups on a major network and the real money is in more mediocre games which go to conference-owned channels. From a money standpoint, the conference channels are the real game changers.
With the conference channel, you have maybe 10% of the people who actually want to watch the games, but then all 100% of the people who get the "sports package" or whatever have to pay for it even though they don't want it. That money goes directly to the conference. And the conference is likely getting to keep a big share, if not all, of the advertising revenue the channel generates.
With NBC neither of those is really true. NBC is free over-the-air and everyone gets it, so ND isn't extracting carriage fees from a ton of people who don't even care about their games. Additionally, NBC is keeping the advertising revenues and just paying ND a flat fee (which is presumably less than the advertising revenue.)