New Coaches

LaFlavor said:
I don't think anyone is saying that 100% of the students in the stands now are going to be season ticket holders when they get out. The point is that students in the stands now are more likely to be there in 10-15 years than some rando UofM grad who just happened to move to the area. If only 5% of the student section each season becomes a new season ticket holder in 10 years, you're better off getting 5% of 3,000 than 5% of 150.
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i see what you did there, nice autism!
 
BuzzCzar said:
I don't. I think we can get a bigger local market. I think that opportunity exceeds the potential offered by alumni. I believe that bc if you're an alumnus, then you have already made the choice of whether to be a fan and get tickets. I mean, of course you market to them, but I don't believe that route maximizes the value of the program.
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How’re you getting the community involved? With 404 hats and Ludacris concerts?
 
Not even one full Sanford stadium worth of Tech Alumni in the State of Georgia

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Meanwhile, the metro Atlanta area continues to attract recent college grads from many other colleges

Where Are Recent College Graduates Moving to in Atlanta? – APD Urban Planning + Management

apdurban.com apdurban.com

Out of the 11-county core Atlanta area’s 3,369,031 population, only 46,541 are bachelor’s graduates below the age of 24, or about 1.4% of the total population.
 
Nehru Jacket said:
I imagine men’s hoops brings in more money than football at UNC. That’s why it is going to be interesting to see how Belichick can manage to get a larger cut of the money UNC has to divide up.
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The football program reported nearly $67 million in revenue against $40 million in expenses, while men’s basketball reported $32 million in revenue against $13.4 million in expenses. (2023-2024 annual report)
 
JJacket said:
Students? A lot. They are packing their sections a lot better than alums are right now.
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The undergrad section yes but upper deck stands are mostly empty. Clown + covid hurt season tickets. I've been in my seats for a while but seen the returning groups diminish. But we should have never expanded that upper deck. I am happy to see students again but honestly we should offer up free tickets to the grad students just to try and make a few new fans.

I've offered to take a few GT MBAs from work to games in the fall. Hopefully one or two takes me up as they never went while in B school.
 
erikill said:
The undergrad section yes but upper deck stands are mostly empty. Clown + covid hurt season tickets. I've been in my seats for a while but seen the returning groups diminish. But we should have never expanded that upper deck. I am happy to see students again but honestly we should offer up free tickets to the grad students just to try and make a few new fans.

I've offered to take a few GT MBAs from work to games in the fall. Hopefully one or two takes me up as they never went while in B school.
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The upper deck folks will eventually die of something anyway. Time to focus on the yutes
 
Have we hired a new DC yet? Name? I can't seem to find a thread with that info in it.

Thanks. God Jackets!
 
MACHETE said:
And the obligatory .gif:

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In a perfect world, sure. And of course we should do general marketing directed to all potential consumers. But the job of any sales & marketing organization is to know it's target markets and how to reach them effectively. They have to decide where the next dollar spent leads to the highest return in revenues.

Going after people that have been on campus for the last 4 years and still aren't convinced that they should buy season tickets seems like a bit of a waste of money.

Additionally, teaching Alumni to expect discounted season tickets after graduation will make lifetime bargain-hunters and not lead to revenue maximization, imo.

We seem to be doing the right things, reducing availability, upgrading facilities, and increasing the higher-revenue portions of the stadium.

If we can effectively "convert" 10% of recent college grads to adopt Tech, we can gain almost 5,000 customers now, with another 2,000-3,000 becoming available every year (10% of the recent grads [21-24yrs old] that are coming to Atlanta yearly)
 
BuzzCzar said:
In a perfect world, sure. And of course we should do general marketing directed to all potential consumers. But the job of any sales & marketing organization is to know it's target markets and how to reach them effectively. They have to decide where the next dollar spent leads to the highest return in revenues.

Going after people that have been on campus for the last 4 years and still aren't convinced that they should buy season tickets seems like a bit of a waste of money.

Additionally, teaching Alumni to expect discounted season tickets after graduation will make lifetime bargain-hunters and not lead to revenue maximization, imo.

We seem to be doing the right things, reducing availability, upgrading facilities, and increasing the higher-revenue portions of the stadium.

If we can effectively "convert" 10% of recent college grads to adopt Tech, we can gain almost 5,000 customers now, with another 2,000-3,000 becoming available every year (10% of the recent grads [21-24yrs old] that are coming to Atlanta yearly)
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This. American college football just isn't super interesting to a lot of engineers / CS majors / international students post graduation. It's 4-5 hours on a Saturday almost every weekend in the Fall.

I have some sidewalk fans that I've met over the years. The problem comes down to a lot of the alumni giving them shit about not going to the school. At the end of the day, if they are screaming THWG at those nad lickers, I don't care. However, one of my block mates always gives people shit about it. This over time will turn them off and eventually who wants to get harassed about school when watching football. We have to attract non-GT alumni to games if we're ever going to turn the tide here. I get so ööööing pissed when I hear people say Atlanta is "dawg" town, öööö you, no it's not. But that's just the local media's bullshit....I just want to kick jawjas ass at home this year so I can finally see it after waiting 20+ years to rush the field.

/end rant
 
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