Hey everyone. A while back, I had a line of non-licensed college football apparel on my website, winsipedia.com. CLC, which manages most schools' licensing (here in Atlanta), asked me to shut it down, which led to a conversation about becoming a licensee.
I always heard and assumed it was nearly impossible and super expensive. Neither was true to the degree I thought, and long story short, I was accepted as an official Georgia Tech licensee.
I plan to add schools later, but I wanted the brand to have hidden Georgia Tech meaning. In both Bobby Dodd and McCamish, Section 103 is at the end of the home bench, where fans figuratively view themselves, as an extension of the team.
I launched today with my initial collection of licensed GT apparel. It includes a few things I found to be missing in the marketplace:
- Tech Gold apparel — I quickly realized why there's not a lot out there. The only manufacturers that make the same color as adidas are other athletic apparel companies, so Tech Gold t-shirts are all polyester performance shirts. I looked all over for a good poly-cotton blend in the right color but haven't found it.
- Apparel with the new wordmark — It (the one in the end zones and on the basketball court) was unveiled in 2018, and it's still hard to find on apparel. Most providers use their same template for all schools instead of our custom wordmark.
- Women's and youth apparel that isn't cheesy — this isn't unique to Tech, but I'll add more of this as I go
Another thing I have that's exclusive is apparel with the ATL logo I designed for the football field.
Anyway, please check out the site, and use promo code STINGTALK for 10% off if you'd like to buy anything. You may notice Sean Bedford and Synjyn Days helped me out by being models. Super nice guys.
https://www.section103.com/