Tech has a TON of non-engineering majors now. It's not just Engineering or IM like back in the day. You have applied language and intercultural studies, business, international affairs, public policy, psychology, history technology and society . . . and a ton of fun minors to hide for two or three years those who are less interested in academically rigorous programs . . . film and media, social justice (!!!), science fiction studies, physiology (!!!), etc., etc. PLENTY of things to keep those 1000 SAT "student-athletes" enrolled if that's the way you have to go.
And it's also almost 1/3 females now - not 12% like back in the day. Don't necessarily have to hit up those girls from Agnes Scott or the nursing college these days. Plus you're in the ATL, not the hinterlands of backwards ass Cowtown, South Carolina. The ATL has a lot more single women than it does men. If you can't find female companionship in Atlanta, you're a loser.
And there is reality. Even at Clemson . . . only EIGHT players got drafted into the NFL last year. Eight. Seven the year before that. They sign 25 or 30 recuits every year, and the vast majority never see an NFL roster at all. And some kids even realize that . . . no matter how much they might dream of the NFL, and even if they are 3 or 4 star. Those are the ones you have to go after hard. As an extreme example, look at Calvin Johnson's family, who his parents were, and it's not a complete shocker then that he chose a school like Georgia Tech - as his father once remarked. And if that NFL dream doesn't work out for your son, Mom, would you rather that he had a degree from one of the most prestigious universities in the country, or a printed piece of toilet paper that says "Clemson?"
IMO, there is a lot for Tech to sell.