Agreed, rivalrys invoke emotion among fans/players. This is the one ACC game each year that I HATE losing regardless of each teams records. I am a native Georgian and so I might have a different opinion than you out-of-towners, but if we lose to Maryland, BC or UVA it sucks ass, but it doesn't affect me emotionally because I will not see any of those teams bumper-stickers on cars here in GA. In other words, if CU and GT are both winless going into that game, I still desperately want to win because CU fans live around me and I know several personally. If we are winless and Maryland is also winless going into that game I will pull my hardest for Tech, but if we lose, my emotions won't be affected very much. For instance the AU games were HUGE from a rivalry standpoint (even though the game hadn't been played in over a decade). I think the majority of Tech people know at least one AU fan so it became personal.