The highest percentage would be Revenue.
CFP era: teams with most appearances/revenue rank (FY19-20):
Alabama- 7, #5
Clemson- 6, #24
Ohio State- 4, #4
Oklahoma- 4, #6
Georgia- 2, #2
Notre Dame- 2, #8
Cincinnati- 1, INA (would have come in at #63)
Michigan- 1, #3
LSU- 1, #11
Washington- 1, #13
Michigan St- 1, #22
Oregon- 1, #18
Florida St- 1, #19
Failures: No CFP appearances, but top 20 revenue:
Texas- #1
Penn St- #7
Auburn- #9
Nebraska- #10
Florida- #12
Tennessee- #14
Wisconsin- #15
Iowa- #16
Texas A&M- #17
Arkansas- #20
In order to compete at a high level, Tech (#63 on the list) needs revenue, NIL's, and bag men.