- Joined
- Nov 25, 2004
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- 24,909
We thoroughly trounced Syracuse.
I was referring to the quality of the new degree.
We thoroughly trounced Syracuse.
History will rank what Homer Rice did for Georgia Tech right behind what Jesus did for Lazerus. And the vote will be close.
Does anyone wonder why the Tech UGa game of 1981 was nationally televised when, before ESPN existed, such a mismatch would never get that kind of coverage? Homer Rice pulled strings at ABC to get the game on because the GTAA was basically out of money. The cash we got from that game saved our collective butt from near bankruptcy.
What Homer Rice did for Tech is beyond legendary.
Actually they are listed in there. Pg 11, ranked 66; we are 23.
What Homer Rice did for Tech is beyond legendary.
Not impressed. We've had patsy majors like Industrial Engineering for a long time.
Pretty impressive for a major made up of flunkouts from real engineering majors.
Are you as ignorant about football as this post suggests you are about ISyE? Hopefully, for your sake, you are simply trolling.
Dwag dumb post.
when i was in grad school around 2000 i took "sports mgt" classes that were housed in HTS
Adjunct Prof Dick Rodgers was the MAN; sports marketing innovator and tactical marketing genius
created the Kroger affinity card
because he was only hired as an adjunct professor and he is now retired for many years. but he started the Kroger card program that made GT a bunch of cash
i cant find any info on him on the Tech website, but this is one of his books:
http://www.amazon.com/Marketing-leg...=sr_1_3?s=books&ie=UTF8&qid=1387680279&sr=1-3
In the mid-1990s, new Ivan Allen College Dean Robert G. Hawkins asked Dick to innovate and teach a new course on “Sports Sponsorship in Corporate Marketing Strategy” for the COM, a unit of Georgia Tech’s Ivan Allen College at that time.
This in turn led to his performing a major strategic study of sports marketing for TEXACO – “How to Use Sports More Effectively to Build Brand Image, Sales, Market Share & Long Term Profitability.” A new consulting relationship with TEXACO then began and continued until its merger with Royal Dutch Shell several years later.
In 1998, the Georgia Tech College of Architecture’s late Dean Thomas D. Galloway discovered Dick’s book Marketing Legal Services and recruited him to develop and teach a marketing course for the College of Architecture. A still unreplicated first in higher education Architecture curricula, it is now “A/E/C Marketing & Business Development.”
In 2006 he was asked to innovate “another business emphasis course” by Architecture Program Director Ellen Dunham-Jones. Now in its fourth year, “Leading the A/E/C Firm” presents a survey of CEO-level strategic management and marketing issues with which an A/E/C CEO should be cognizant.
Both courses use Dick’s text/workbook/marketing guide DIRECTIONS, and in the fall of 2010, DIRECTIONS2-Strategic Management & Marketing For A/E/C Business Development.
As further indication of the two courses’ educational value, the COA’s Building Construction program in Fall Semester 2010 adopted both courses, producing 50+ total COA students for each course. A/E/C professionals can audit both courses for Continuing Education credits via Georgia Tech’s Distance Learning Division.
More than 20 leading CEOs and Principals from A/E/C firms support each course as Guest Speakers, using Dick’s Socratic Question profiles designed to help them present their personal and corporate stories featuring the information of most value to young student professionals with scant business familiarity and understanding.
In addition to his appointment as non-tenure track PT Associate Professor at Georgia Tech (1998), he is President of The Kelley Rodgers Group, Atlanta-based marketing and management consultants. He and his wife, an artist, reside in Atlanta.