Is CGC his own marketing department or is he working with

thwg said:
the same folks internally we have used?

I have to assume all of this is running through him. If he is as good of a football coach as he is a marketer, we will be just fine. He wants to own the city of Atlanta.

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He's a high energy dude for sure
 
thwg said:
I have no idea what Mike Flynn means here but more branding and marketing I assume. Did not want to start a new thread but based on Flynn's tweet we will not have a traditional depth chart. Guess this is a form of roster management.
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How will that even work? If we have 2 "ATL" quarterbacks do they just flip a coin to see which one plays since there is no depth chart?
 
He did this at Temple so it isn’t new. He is emphasizing the initials bc of the Atlanta tie in. There was an article about it in a Temple papers.

The basic point of ATL is that he believes in depth so it motivates everyone that will play to give their best where some people are only motivated to start or not. He wants to de-emphasize that thinking. It makes a lot of sense to me.
 
andrew said:
How will that even work? If we have 2 "ATL" quarterbacks do they just flip a coin to see which one plays since there is no depth chart?
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I truly have no idea what any of this means but Flynn says, "#innovationisinourdna" so I assume college coaches will no longer use depth charts in a few years.:lol:
 
Walton said:
He did this at Temple so it isn’t new. He is emphasizing the initials bc of the Atlanta tie in. There was an article about it in a Temple papers.

The basic point of ATL is that he believes in depth so it motivates everyone that will play to give their best where some people are only motivated to start or not. He wants to de-emphasize that thinking. It makes a lot of sense to me.
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I did not know this. I like it. Yeah if a starter plays 70% of the snaps and a non-starter plays 55%, who really cares. You're either #ATL or you are not. There is a lot more than marketing there. That's actually very bright.
 
Walton said:
Here is the article:

http://www.philly.com/philly/sports...above-the-line-western-carolina-20181031.html
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Thanks for the article. Based on that it sounds like it's not just a marketing ploy -- we literally won't announce starters before the game. Wonder how long before ACC coaches complain about that.

What he's saying does make sense though. I just was turned off initially by the ATL tie-in and the seeming gimmicky-ness of it -- hopefully all of this stuff is a turn-on for recruits. It's certainly the polar opposite of CPJ.
 
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