Collins, a Georgia native, was a well-respected defensive coordinator at Mississippi State and Florida who would make strides
in dramatically modernizing the public perception of the program. He’s been aggressive in doing so at Temple by engaging in media and marketing to connect the program to the city. In Atlanta, Collins can double down on
his brand of fun in the city he grew up around.
He’d at least try to make Georgia Tech cool. But marrying Tech’s culture as an academically rigorous institution to one of the most vibrant and diverse metropolitan areas in the country isn’t easy. Atlanta has a large influence on pop culture. That’s not exactly something synonymous with the Georgia Institute of Technology. But the potential is there for someone to make an in-city school to Atlanta what The U is to Miami and USC is to Los Angeles.