daBuzz
Dodd-Like
- Joined
- Feb 16, 2009
- Messages
- 34,938
What if I told you that people called Nike nuts when they paid this kid named Tiger Woods millions of dollars to sign with them before he'd ever hit a tee shot in professional golf? But when you look back at the deal in hindsight, it was some of the best money they ever spent.I just can’t imagine having so much money that I would choose to spend $8 million of it to ensure a kid (he’s still a junior in high school) would play football for the team I root for. That’s just insane to me given all of the charities and causes that are begging for money right now. This has definitely gotten out of hand.
I have few illusions that many (if any) of these NIL deals will pan out the way the TW deal did, and most are just quasi-legal ways of enticing an athlete to come to school A or school B. But what if the kid becomes the next Peyton Manning or the next Tom Brady? That $8 million will likely pay huge dividends.
So you can at least make the argument for the logic of doing that, if you're an alum with a company that has the money to do it.