When it comes to the football side of things (separated from the $$$ aspect, that is easy to see the incentives) this seems like people are looking at things, while acknowledging this is a dynamic situation, as if it were static. "It would be awesome, as school XYZ, we got into the SEC". But the SEC you get into, let's say 20+ team SEC is not going to be like being in the SEC today. It will be different, perhaps drastically so. Maybe the grass is greener, maybe things turn out to be surprisingly different once you are there. Maybe you expect to get some sort of benefit of the doubt because you are in the great SEC. At some point though the answer is going to be "Yeah, you are in the SEC, so is everyone else. No soup for you." UNC for example, other than the $$$ part, do things get better for them football wise. These large conferences, if it goes that way are going to have to suffer from the effects of dilution in some way. That doesn't mean there is an answer, there may not be. Really, this whole thing is ööööed. I think schools are going to find out that their new girlfriend is indeed actually a whore, one that used to be the hot girl before she became a whore, but now she's a whore and she's all yours, congrats.