If it is accurate that UNC will provide $20,000,000 annually for NIL for football only, then I am pretty close to preferring that we get out of this football craziness altogether. If only scholarship players get the money it would mean the average NIL salary for a UNC player would exceed $235,000 annually. That is absurd and will prove unsustainable for many schools.
NIL was such a fair and good idea - let players be compensated in the market for tha value of their name, image and likeness. An athlete could get $100 bucks for attending a kid’s birthday party or a $1,000,000 advertisement campaign from Nike. But, the school could have been forced by a simple NIL regulation to let this be solely between the player and booster/benefactor - no promises of money for pay from the school.
Alas, the coaches and AD’s could not stand to let the market work. They want control of all of the vast largesse college football creates, every last penny. Thus, we have collectives the school is clearly involved with distributing. It is pay for play. It is a professional system lacking the competitive balance safeguards of the NFL. It is tragic.
If reasonable college Presidents would bail out of this mess and create an alternative college football group where recruiting with pay promises and any pay for play was illegal and strictly enforced, I would very much like for Tech to be a part of this group of competitors. NIL would remain in place because it is now established legal precedent. But, there would be no collectives, no promises from the school, and no pay distributed.