Quick math:
Round to $120M in economic impact (termed used in the article, not the clickbait headline) to Boulder. This would be $s spent by incremental fans in town while attending the game.
Assume Deion is responsible for 40,000 incremental fans per game (seems generous).
That's $3K per incremental fan over 6 games, so $500 per fan per game. So, on average, it would cost a family of 4 $2,000 to come to a game.
How much do you spend per person going to a Tech game?
I suppose the analysis could include things like overtime paid to cops to manage traffic (tax-payer funded), salaries to extra wait staff at restaurants (cost to owner), etc. Wonder what the incremental profit number would be...