Dude, this info is not hard to find. Their sold out their tickets for the first time ever, merchandise sales are up 800% with huge margins, they raked in $90M in advertising revenue. By this time next year he will have paid for his entire contract, reinvigorated a moribund program. Let's say, 2/3 of that is all lies and it's only $30M. That's a lot of cash to add for what was probably a $50M/yr program..
We can argue his style, his lack of coaching ability, some don't like him because he's bucking the status quo, etc but the financial impact is unmistakable. Maybe that works at Colorado but does not work at GT because our fanbase will never rally around a program like that, but the Colorado AD hit the jackpot.
We took the safe, inexpensive so called low risk route. We may turn out way better and I think we will, but right now Colorado is kicking our ass. Key could have pulled in an extra $3-5M this past year, but he's gotta triple that just to get back to where we were in 2018. To have another program adding $90M/yr or even if it was $90M over 3 yrs, it's gonna take Key 10 yrs to catch up and another 10 to get us healthy. That's a very lng time.
I get the counter arguments that we hired a clown and couldn't have 2 clowns in a row. Clown #1 was a financial disaster, cost us 20-25% of our annual revenue. Keys helping recover about 5-10% per year at this point probably and that's a very long time to get back to "a previously not great" financial position. It's all about the money and in the end money is what's going to kill our program..
A recent report has shed light on Colorado University's astounding financial gains since the start of the football season, thanks to the arrival of coach
brobible.com