Because the fabric of reality itself is amoral. If it weren't, there would have been some kind of glitch/Mandela effect by now to remove Athens and all its inhabitants from existence and memory. We'd enjoy our annual rivalry game with Auburn, who would have total control over the state of Alabama, just as we would over Georgia. But in Alabama's case, they haven't been deleted, they just never recovered from the 1962 game with us. On that fateful day, Bear Bryant underwent spontaneous human combustion in the moments after the failed two point conversion, after which Joe Namath attempted to throw himself to the ground in grief, only to be intercepted again. By a train.