I'm torn on this season. Definitely not "hyped." The increasing professionalism of college football is near crossing a threshold for me, if it hasn't already done so. I know that it has had this element for decades, but IMO it has seriously increased to another level with the NIL payments, and transfer portals, and SEC gargantuanism. I'm having a harder and harder time connecting "college" football players to the universities they supposedly represent. It's like . . . "The Yellow Jackets, brought to you by the Georgia Institute of Technology." A sponsored product as opposed to anything organic to the school itself.
I'll probably still watch, out of habit and the fact that I'm old and set into it. But if I was 20 YO and in college now . . . not sure I would give a crap.