but...but...but the guy calling the plays should have recognized the fact that the running game was moving the ball at a consistent clip, and then they'd call for a pass that totally destroyed any momentum they may have gained. IMO, offense should be used for at least two purposes. 1) Put points on the board and 2) Keep the other team's offense on the sideline to prevent them from putting points on the board. The OC failed to recognize the art of positive reinforcement with the run game, and it bit them in the arse.