Here's what I see:
Underdog, on the road, down 10 in the 3rd quarter, so there's room to take some risk.
Ball is nearly in the middle of the field, its a 37 yard field goal. But you are down 10 and its 4th and 3 (not 4th and 10), CPJ wants a touchdown.
Trot the offense out with a play, based on the way the defense is lined up on the fake offsides/time out play, run the play or switch to the field goal. Defense is lined up with a single high safety instead of the double they showed earlier, so audible to the FG team instead of running into the walked up safety (true, this isn't standard practice).
A young Kenny Cooper ran onto the field, but then ran off, so there were 10 men on the field -> visible confusion -> no snap. CPJ gets in his face about it, but then cools down quickly because now, the worst case kicks in and Harrison Butker kicks a 42 yard field goal. BFD. Took a chance at retaining possession, on the road, with very little downside. Looked dumb and didn't work because of a freshman mistake, but IMO, wasn't a bad way to try to steal 4 points.
For the record, if there would have been 11 guys on the field, they had time to snap the ball.
For transparency, I liked the see-how-they-line-up, try-to-get-them-offsides, call-a-timeout play as the long con that payed off in the 2009 ACCCG vs Clemson. Confirmation bias says if you hate it, it never worked, but we got multiple first downs on penalties and ran a play for a key first down several times. Also, I liked CPJ and I like CGC, neither are perfect.