All of these comments simply reinforce my belief that college football/sports really messed this up royally. NIL has been settled in the courts - it is unlawful to deny an athlete the right to profit from their own name, image and likeness. The NCAA set up a complicated system of rules that put schools and athletes on notice that an athlete profiting financially from their NIL could put a school on probation and jeopardize the athlete’s eligibility. We now know those rules are illegal.
Once the ruling came down the NCAA should have repealed all of its rules prohibiting profit for the athlete based on NIL and instructed its schools to steer clear of negotiating NIL deals for the athlete or discussing those deals with the athlete and putting in new rules that severely punish schools and coaches that in any way make pay for play promises.
Alas, the coaches and AD’s quickly pivoted,led by Saban himself, that we needed to create collectives. This was all about control. The colleges want to control the $$$, pure and simple. They don’t want athletes to deal directly with those willing to pay them to use their NIL. Even now, they fail to realize the new precedent of law, no matter how much a player gets from a collective it is illegal to restrict them from their own profit as they negotiate NIL agreements.
Contracts, pay for play, etc will not stop athletes from their own additional NIL agreements. That is a matter of law. I know that without the collectives it would have been wild and crazy. Yes, coaches would have received pressure from boosters to play and highlight those they were paying. Given time, the market would have settled,
Believe this, the insistence by the schools to try and control NIL has no regard for the welfare of the athlete nor the enjoyment of the fans. It is about controlling the dollars so that coaches, AD’s and their staffs continue to get wealthy off of intercollegiate athletics.