UGA has a 10-year deal" worth at least $40.8M with Nike through June 30, 2024. Under the latest deal, UGA annually gets an average of $2.88M in product from Nike and $1M in cash. UGA also received a $2M signing bonus.
Link
https://www.sportsbusinessdaily.com...0/Marketing-and-Sponsorship/Georgia-Nike.aspx
I think Georgia Tech did as well as we could, when we look back and see that UA chose Georgia State (MBob really dorked that up) that left us with Nike or Adidas and no leverage since we announced to the world that we would be leaving RA... I think getting 2.9m in product the first year and 3.05M every year after is a win and while the 200K in cash is at the bottom of P5 schools... I am not sure we should have expected anymore since we had zero leverage!