My thoughts:
We're fans (short for fanatics) of the program. This team represents that program that we're some level of passionate about. We can't practice, study or play for them, we can only watch... and talk. That's how we express our passion. Win or lose, that's all we can do... talk or say nothing.
Maybe we should say nothing. Have you ever been to an opponent board where they're not talking about the game, past or present? It's very odd, and almost depressing. No one cares. No fans. It's passionless. Fans who inhabit these places are passionate about the program, and the current team. We're going to talk.
If we talk, then we can deal with positives or negatives. We can try to analyze as best we know how - which may be dumb at times. But it's all we can do. When we lose, it's going to revolve around what went wrong that game, or what is consistently wrong with our game. We will talk, and the players want fans who care enough to talk. But we do need to stop singling out the players who are the ones working. It is much harder to learn to cut block effectively, than it is type it. They all want to win, and they're all working to do that. For me, I need to be better at analyzing and leaving off criticism of specific players.
Finally, we fans do need to realize that as good a life lesson as athletics is, it is still just a game. We bloat our egos over a win and deflate them over a loss. We need not do that. In the history of major college football, there are only 12 teams with winning percentages over 65%. There are another 13 teams 60% or over. The rest are under 60%. That means that even the very best lose 4 of every 10 games on average over time. We need to bear this in mind when we attach our egos to wins - it's gonna be a rough ride.