NCAA should enforce NIL easily enough.
1. No coach or athletic department employee can talk with a recruit, player, potential transfer or their family members regarding any promise of pay/compensation/endorsements. The only offer they can make is a scholarship and any stipends approved by the NCAA.
2. The presentation of any evidence that this rule has been broken by E-mails, texts, letters, recorded messages or witness corroborated conversations results in a suspension of the coach/employee, probation and post season ban for the school, and suspension for the player if the player or their family or agents engaged in negotiation with the school.
3. The same penalties can be enforced if evidence is presented that boosters, businesses or collectives engaged in conversation with a school’s coaches or employees arranging NIL deals for any player. Their contact must be with the player and remain arms length from the school and it’s athletic department.
This is simple and enforceable. NIL deals are 100% between the athlete and the payer. Schools must stay out of it. Proven otherwise, the NCAA should come down hard.
Tennessee has argued that these conversations about what can be offered are going on everywhere now. Why crack down on them? But, you can make this manageable and enforce fairness that avoids pay for play. The schools don’t like this simple idea because they lose control over donors and money and controlling the athlete. Tough. There will be some crazy deals made. But, eventually the market would trend toward reason and value.