The uptick in viewership this year was clearly due to the fact that there were more TV networks carrying prime time games (NBC, CBS) vs just ESPN / ABC and Fox. Also, we had new teams fighting for the CFP (Washington, Oregon, FSU, Texas) vs the status quo Alabama, Clemson, tOSU, etc already being locked in before Championship week. Add in 2 very good CFP semifinals games and no sec in the CFP MNC probably helped get the people to watch who haven’t recently.
This was the first CFP MNC game I’ve watched since Clemson destroyed Bama. The Portal + COVID additional year sort of leveled the playing field, allowing more programs to join the party. This will be the case in 2024 too. 2025 will sort of be the first year the chaos of NIL may narrow the gap back down. I just hope between now and August of 2025, something is put in place to regulate everything.
Right now tOSU, Texas, TAMU, etc don’t want guardrails. They have the largest collectives and can continually outbid the competition. CFB still has a chance to fix this before it’s too late.