GT trips over itself sometimes to run off fans. You didn't graduate from GT, well let's see what we can do to make you feel like an outsider and remind you that we are smarter than you. Have a mild interest in GT football, well let's see if we can limit access to the radio network to ween you off. Want to promote the school, beware we are very pretentious about our logos and merchandise.
GT is admitting better and more qualified freshmen than they did in yesteryear. Part of the problem is that a significant portion of these highly academically qualified applicants just don't have an interest in football and other spectator sports. I work with dozens of these high intellects from a variety of schools, and those of us who enjoy college football and basketball are a minority. You can't rely on alumni to fill the seats, and if you do things that discourage rather than encourage the non-alumni fan base you put your program in a precarious position.