It’s also plausible that Malik is looking at what the new guys are getting — for instance, a certain new HS kid that’s never played a down in CFB.
For the sake of an example let’s say Malik is getting $100k. And he’s looking at what he’s brought to the team in real action. He asks the staff for more — because that’s what every player — and coach — does: They do their job under that agreement, then they ask for more because they feel “undervalued” now.. for doing their job. Did Coach Key not just do this and what was his increase in both percentage and raw value?
As many of us experienced once you’ve set your value with a company/organization it’s very hard to just be paid more. So- you move to a different company. And that’s what Malik is doing.
CFB is the same thing we work through, except for exponentially more dollars, with much higher inflated egos in play, and in a system that has no particular accountability.