I'm not sure that it's fundamentally possible. Ignoring alumni, UGA is THE school that everyone from Georgia generically roots for if they have no other CFB allegiances. GT has a small number of students for a P5 school, a massive percentage of the students have no ties to Georgia and don't stay in the state after graduating. Our relationship is far more Vandy-Tennessee than it is Florida-Florida State. The ship on having general appeal to the state of Georgia sailed like 50 years ago.
I think the one real marketing avenue we have is to go after hipsters in the city and brand ourselves as an Atlanta United sort of thing. Bobby Dodd is a very authentic stadium in a convenient place in the city, I think there is something there. But GT will never in a million years have UGA-style popularity or revenue flowing in.
Did you figure all that out over a nice bowl of grits at the Waffle House?
At least half of GT's freshman class every year is from the state of Georgia.
Overall enrollment at Tech is 40000. Undergraduate is between 16 and 17 thousand. Nearly twice as many as Notre Dame (!), Stanford, Wake Forest, Boston College and Northwestern. More than the University of Miami, TCU, Baylor, Ole Miss, Louisville, Duke, Vanderbilt, Syracuse . . . . About the same as Oregon (!) and UVA. Only a couple or so thousand less than Clemson, USC (west), UNC, Kansas, Pittsburgh, Oklahoma State . . . .
So that is all bullshit.
There are more than six MILLION people in the Atlanta metro area. All we really need to do is appeal to the youth in Atlanta. öööö the rest of the state. It's not rocket surgery.
BTW, the University of Houston is 9-1. Despite being like the eighth most popular college football program in Texas behind UT, A&M, Texas Tech, Oklahoma, Oklahoma State, Baylor, etc. And they would absolutely kick Tech's ass on the field.