QuadF
Dodd-Like
- Joined
- May 23, 2011
- Messages
- 11,886
2022 Season Ticket sales were about 20K, Student passes were about 14K. That's 34K allotted tickets BEFORE Deion. (source: https://www.buffzone.com/2022/06/27/cu-buffs-pleased-with-season-ticket-renewal-rate/)
That means assuming your numbers of 50K capacity, there is a net difference from pre-Deion to post-Deion of about 16K in season ticket sales. That doesn't mean that all 16K would have not been sold if Deion wasn't the coach. There are a lot of sales made in small packages and for specific opponents. For example Colorado State, Nebraska and USC would have been big ticket sellers at home beyond the season ticket holders regardless of who the new coach was. Two of those are rivalries and the other one is a marque program.
But lets generously assume Deion added 10K in ticket sales that no other HC hire would have drawn in. Using your numbers of $100/ticket = $1M increase in gross ticket revenue per home game. 6 games x 1M = $6M. Not all of that is profit of course. There is a cost to running a major college football event seating 50K.
The ultimate net increase in revenue is MILES away from your back of the napkin math.
Additionally, we will never know what the increase in ticket sales would have been with any other hire that wasn't Deion. Pretty much any new hire with a pulse would have generated additional ticket sales and we'll never know how many or what the net difference would be with or without Deion.
While additional ticket sales, merch, etc. is all well and good and may certainly help pay for his first year, now that the shine has worn off, and the product on the field has been seen, we'll get a chance to see how the increase revenue holds up after a losing record in year one with Utah still to go.
There can be a big difference between 4-8 and 5-7 especially after the disaster against Wazzoo. That Utah game is important. If the Fighting Prime Times phone that one in and Utah walks over them as the spread would indicate they will, look out for a boat load of season ticket cancellations and a stock room full of Prime Time Colorado merchandise collecting dust.
We'll see.
It's also not clear of Colorado can afford deion based on those sales figures. Presumably that would cover it, but the back of the napkin math has me worried.