If... the business model holds out.
There are signs it may not. Like ESPN refusing to accept the B1G's demand, thus losing them to Fox. Why would ESPN let the behemoth B1G go? Either they know that money is not sustainable over the next 7 years, or they are not well enough financially to guarantee that bill, or both. ESPN's parent company, Disney, in deep financial kimchi, and ESPN's contribution to profit has been waning, though still profitable, but laying off "talent" galore.
What will viewership look like in 5 years? With folks cutting the cable in droves, will the business plan transfer well to streaming? Will younger customers, now moving into adulthood, those raised on soccer and not football, support football on TV?
All these are questions that have no answer right now. I get it... strike while the iron's hot. However, that iron may already be cooling down and we don't know it yet except for some of these early warning signs.
You nailed one point, while missing another.
College Football is #2 in TV $$$ ahead of MLB, NBA, F1, NASCAR, NHL and only behind the NFL. Is that coincidence?
I played soccer through high school, and guess what sport I continually follow the most? College Football followed by the NFL. You think I’m an anomaly when it comes to that?
The cord cutting thought needs to be put to bed. I have Hulu+ with RZ channel, Amazon Prime, Peacock, Netflix, etc. Hulu obviously has ESPN, B1GN, ACCN, SECN, FSI, FS2, CBS Sports, etc. Just because people are leaving Comcast, doesn’t mean they are no longer watching ESPN, etc to watch CFB.
Keep in mind, once Disney unloads ESPN, ESPN will likely get a boost from a new investor. Hopefully they willl go back to their core (sports) and stop mixing politics into it.
ESPN was only 1 piece in the conference realignment game we’ve seen over the last few years. Fox was the truly the one writing the check. For as much as people are upset about the loss of traditional conferences, in 3 years no one will care. Look at week 1 this year (week 0 is just a nice welcome back CFB). Here are your top games for week 1:
UF @ Utah (Thurs 8/31)
UofL-GT (Fri 9/1)
Boise State @ Washington (Sat 9/2)
WVU @ PSU (Sat 9/2)
South Carolina-UNC (Sat 9/2)
LSU-FSU (Sun 9/3)
This is one of the worst week 1 schedules on paper in a decade. In the future that won’t be the case. There won’t be as many P5 vs FCS, G5 games to start the year, especially when conferences go to a 9-10 game conference schedule.
The real issue with the future of CFB and even the NFL won’t be TV viewership. It will be attendance. I know I’m an example of that. I prefer a grill, multiple TV’s and beer at home every Saturday vs traffic, traffic, and more traffic. The last game I attended at BDS was probably 2015 (I don’t live in GA).